I show them the board and ask, “Is this you?” and “Do you love it?” Not only can I gather lots of inspiration, colors, images, backgrounds, photos, and then pick what I like, but then I actually have a physical compilation to pitch to my client, without hours spent designing the website itself. When I’m dreaming up a client’s website, it’s really helpful for me to visualize it all. Sales teams can also use a Mood Board to create pitches and sales documents for potential customers, while product development teams can use it to flesh out designs for new products and features.They’re fun to create, versatile, and look great on social media… but here’s why I use them: Our Mood Board template can also be used by content marketers when writing copy for web pages and blogs as it can help you to determine the tone and mood you want to set with your writing. As Mood Boards are intended to be abstract, the options are endless and the flexibility of our template will allow you to explore your creative imagination!Īlthough we’ve used a website rebrand as an example in the template, mood boards don’t just have to be for the design of visual materials. Our Mood Board template has helpful prompts to get you started and ensure that you’re including a variety of visual information – however, you don’t need to stick to the format we’ve used. In fact, a mood board can also be used to brainstorm and present ideas to others, such as the various members of your team, a client you’re working with, or a key stakeholder in your business in a quick and effective way. This can help you to save valuable time spent writing up complex project briefs that may be difficult for others to envision.

Mood boards have various uses for design and marketing teams, such as gathering inspiration for projects and other pieces of creative work (such as videos, billboards and other graphics) and demonstrating the mood you want to convey through it in a visually-engaging way. Why should you use our Mood Board template? Your digital mood board can also be easily shared with others by inviting them to the template. All you need to do is add metrics and other useful information to each section of the template. The Market Segmentation template in Ayoa is already divided into these segments to ensure that you and your team know everything you need in order to target potential customers in your market most effectively. Because our Mood Board template is in a digital format, you can also incorporate videos, flowcharts, doodles, as well as links to documents and other boards in Ayoa (such as mind maps) to add even more detail to your canvas! Mood boards are highly visual and typically consist of images, color palettes, typography, sticky notes, and other eye-catching elements that reflect the topic or project you’re exploring. However, they’re also a great tool for design, marketing and any other creative teams to plan visual projects effectively by allowing them to gather inspiration and convey the mood they want to evoke to others through their work.

What is a mood board?Īyoa’s Mood Board template provides the perfect canvas for you to collate imagery and other useful information for your next creative project, so you can determine the mood you want to evoke, get inspired and pitch ideas to others, such as an external client or the rest of your team.Ī mood board is something that many of us have heard of and have probably used many times in the past when working on personal projects. Ready to get started with this template? It’s ready and waiting in Ayoa! Create your account, then simply open the app, select ‘create whiteboard’ from the homepage and choose this template from the library.

Mood boards template